Ducati unveils its 2009 motorcycle lineup

A real, live runway, as those used during the Milan fashion week, set the scene for the entrance of the 2009 new additions in the Bologna manufacturer’s range. These dream bikes are the result of Italian genius and creativity and will capture the attention of everyone visiting EICMA 2008, Milan’s international motorcycle show being held at the city’s international exhibition centre in Rho, from 4 to 9 November. From here they will go on to setting new standards as they arrive on the international market.

Before the 2009 models were let loose, the press was also shown the new Ducati logo, an evolution of the historic brand name, which now includes a new red shield featuring a new graphic symbol, alongside the classic Ducati script. This replaces the previous, celebrated, stylized letter ‘D’.

“Confidence and passion are the two key words for the coming year. – said Mr. Del Torchio as he opened the conference – These words are directly inspired by the results we have achieved in 2008, during which we have continued to grow, despite the shrinking markets, to the extent that our sales have increased by 25% in just two years. Our confidence and passion come from having identified a series of strategic activities that we at Ducati are working on both internally and externally, in order to offer our customers all around the world increasingly innovative, reliable and distinctive products, which are guaranteed to make their dreams come true. We are convinced that by working in this direction, as we have underlined in our company mission, we can generate a positive future for our shareholders and our customers, as ambassadors of Italian products adding prestige to our worldwide standing.

The amazing new products that we have brought to EICMA 2008 represent the fruit of our technological research and development, which Ducati expresses through its updated range, confirming how much this company is focused on the product as well as supporting and sustaining our sales targets for the next few years.”

Claudio Domenicali, General Product Manager of Ducati Motor Holding, introduced the major and eagerly awaited new Ducati products for 2009. The motorcycles made their entrance on the runway ridden by four of Ducati Corse factory racers and testers: Niccolò Canepa (Monster 1100), Michel Fabrizio (1198), Vittoriano Guareschi (Streetfighter) and the newly crowned World Superbike Champion, Troy Bayliss (1098 R Bayliss). It was a truly impressive, spectacular presentation that made the occasion even more thrilling.
The real star of the event was the new Ducati Streetfighter, which is already among the top contenders for the title “best bike of the show”.